Have you optimised your business for Google’s local search engines?
Ignoring this could well mean you lose sales because potential customers can’t find you on Google.
I’ve been explaining the importance of this for over 10 years now. I find it so surprising how many businesses still don’t do it!

Today I want to give you two of my favourite tips to increase the chances of getting people to your website (your online shop front)
1. Google My Business
2. Google Maps
Let’s start with Google My Business:
This is a free service that enables you to show case your products and services, it’s main aim is for Google to be able to verify your business to it’s users. Google strives to get the right information first time for it’s users.
So anyone who has placed their business details on the Google My Business platform, stands a higher chance of being shown to local searchers. This in turn means that if you don’t tell Google who you are and what you do, they will most likely not show your business as often as someone who has gone that extra mile and supported Google!
Now to Google Maps:
If you have a local customer base, I would highly recommend that you add a map to your website. Put it on the contact page. Google did sometime ago make some changes to the way they allow you to add maps. You will need to go and register. It can sometimes be a bit hit and miss when trying to get it to work. Out of over 100 sites, I have had one failure, not too bad a stat, but for me it’s one more than I would have liked! So I would highly recommend getting expert help if you are unsure.
People like to check where they need to go to get to your premises and google like to show your business off on their map. Because of this it is a real win for you. It also gives trust to new searchers.
Let’s Wrap Up:
These two tips are free, and they give you the chance of getting your business on the top of Google for the search terms you stipulate.
People tend to click on the first Google listing they see. If you can get yourself in that position, imagine how many more people will take note of your business. A no-brainer in my eyes!
One caveat though; because Google likes fresh information to show their searchers, you will need to remember to diarise a weekly or monthly update. Nothing too onerous but worth doing.
If you need any help message me!
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Sue Berry is a renowned and respected business leader, originally based in the UK. Having gained experiences across many commercial and charitable sectors, Sue is now looking to support businesses in her new home of Playa Blanca and Lanzarote.As Business Woman of the Year Runner-up (2008), in Wales, Sue accepted the accreditation as an accolade of her years of innovative and forward thinking business strategising.Being a dedicated lifetime learner, Sue kept fully apace of all new corporate concepts, merging and scaling them into strategies that worked for small to medium businesses, impacting positively on their opportunity for growth.Since relocating to Lanzarote in 2013, Sue has dedicated her time to honing her online business marketing expertise and has an industry leading in-depth understanding of how social media (and the internet) can be used to best effect when promoting local business, and for new lead generation.